Tom Stuker began his automotive career on the showroom floor in the early 1980s, quickly recognizing the need for improved customer follow-up and lead management in car dealerships. Drawing on his experience, he pioneered the concept of the Business Development Center (BDC) in the late 1980s. This revolutionary idea—a dedicated department to manage sales calls, customer follow-ups, and internet leads—soon became a cornerstone of modern dealership operations. Stuker’s innovation earned him the nickname “Grandfather of the BDC,” significantly influencing dealership customer engagement and sales efficiency.
In the mid-1980s, Tom founded Stuker Training, a premier automotive sales training and consulting firm focused on boosting dealership performance. The company specializes in dealership coaching, emphasizing effective phone skills, sales techniques, and business development processes. Stuker Training has provided measurable results, contributing to substantial improvements in sales and customer satisfaction at more than 12,000 dealerships worldwide.
Partnership with Automotive Training Network (ATN)
Tom is a founding partner of the Automotive Training Network (ATN), established in 1986 as a comprehensive resource for enhancing dealership operations. ATN integrates Stuker’s proven sales and BDC training methods into a wider platform serving dealerships nationwide. The network has collectively supported thousands of dealerships, significantly improving their profitability and operational effectiveness.
Throughout his distinguished career, Stuker introduced the Guaranteed Sales Success training program, which revolutionized dealership training through improved sales call strategies, lead generation, and customer conversion practices. In the 1990s, he expanded his impact by hosting popular dealership training series such as “Objection Overruled” and “The Stuker Show” on the Automotive Satellite Television Network (ASTN). Tom is regularly featured as an automotive sales expert on major media platforms, including ABC’s 20/20, CNN, Fox News, and NBC’s Today Show. He further showcased his expertise as the star of Spike TV’s dealership improvement series “Car Lot Rescue.” A highly sought-after conference speaker and recognized as a leading industry workshop facilitator, Tom has profoundly influenced automotive sales best practices.
Beyond his automotive career, Tom is famously known as the world’s most frequent flyer, having traveled over 24 million air miles with one airline. This remarkable personal milestone underscores his global commitment to dealership training and consulting, reflecting an unwavering dedication to improving dealership performance worldwide.
Tom Stuker has also been featured in:
Stuker Training is a proud member of the Automotive Training Network
© 2025 All Rights Reserved
