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ABOUT TOM STUKER

Early Career and Rise in the Automotive Industry (1980s)


Tom Stuker began his automotive career on the showroom floor in the early 1980s, quickly recognizing the need for improved customer follow-up and lead management in car dealerships. Drawing on his experience, he pioneered the concept of the Business Development Center (BDC) in the late 1980s. This revolutionary idea—a dedicated department to manage sales calls, customer follow-ups, and internet leads—soon became a cornerstone of modern dealership operations. Stuker’s innovation earned him the nickname “Grandfather of the BDC,” significantly influencing dealership customer engagement and sales efficiency.

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Stuker Training Manual Volume 3
Stuker Training Manual Volume 4
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